Published Adventures
A published adventure is prewritten, but it's not set in stone. Changing the details of an adventure to suit your group isn't just acceptable, it's encouraged! Use the backstories and predilections of the player characters to inform how you change the adventure. This can mean altering adversaries so they're linked to the player characters, changing the setting to a place some of the player characters are from, excising particular scenes if you know they won't appeal to your players, or including additional scenes and side quests tailored to the interests of your players or the background and preferences of their characters.
Starfinder Society
At the start of a session when you're running a Starfinder Society adventure (known as a scenario), you'll collect your players' information. At the end of the scenario, you'll write down the rewards their characters earn for completing the scenario on a chronicle sheet your players can keep for their records. The rewards they gain are detailed in each scenario. Once you report the session's results online, the rewards become a persistent part of these characters, even if they play in other games with other groups. These scenarios include important choices, and you can report what your group chose—decisions that will guide the future of the campaign!