Long-Term Goals
Long-term goals should shape the game, and reinforcing their progress is key. Show changes, good and bad, that result from the PCs' efforts, both in downtime and on their adventures if applicable. This doesn't have to be subtle! You can directly say, “You've been trying to get an audition with a media label, but the infosphere gossip campaign orchestrated by your rival diva means nobody's calling you back.”
Think ahead in stages. For instance, if a PC wants to be a pop star, you might have them...
- Start by performing on the infosphere as a virtual avatar.
- Get enough fans that you plan a live show.
- Sell so many tickets you book another concert at a bigger venue.
- Get a small but loyal following.
- Sign with a media label.
- You're invited to perform with Strawberry Machine Cake as the opening act in their upcoming galactic tour!
And so on. You can deliver each of these details through a little vignette. For example, if you use the fifth bullet point, you might describe the bodyguards, manager, and other label staff as NPCs in later downtime activities or skill encounters. Downtime goals are a great way to weave the PCs' agency into the story.
Success and Failure
Repeated failures or outside problems could lead to the whole goal failing. It happens! But give the player a fair chance. Even if their goal is really hard to achieve—like driving the undead out of Eox—there's a chance they might find a way. Don't undermine their efforts or ideas, but do make clear the magnitude of the task they've chosen. Remember that even if a goal fails, the effort was worthwhile, and the PCs might still achieve smaller successes along the way that open up new goals. For instance, the PCs might not succeed at driving all the undead out of Eox, but in the process, they might discover part of a powerful ritual that might restore the planet's ecosystem and allow living beings to thrive without environmental protections, if it can somehow be reassembled.
A failure or a success at a long-term goal can be a major emotional beat for the character. They've changed the world, after all! Don't shortchange it just because it happened in downtime. In fact, because it might have taken place over multiple sessions, the player might have been looking forward to the results for a really long time!